trending form of marketing which aims to target the desired audience on
their mobile devices via different channels is called mobile marketing.
This is the era of internet and a large majority of internet users
use internet on smartphones. Time has shown that slowly and gradually
desktop window is being replaced by mobile phones. Now most of the
people search for their required product on their mobile phones. So if
your digital marketing strategy is missing mobile marketing then you’re
really lagging behind. Mobile marketing association aims to generate
potential lead via mobile phones.
As most of the desktop users are
now switching to smartphones so you need to build an effective mobile
marketing strategy which means that all the information and services of
your brand which you add to your website must be accessible to mobile
Types of Mobile Marketing Strategies
There are so many
different kinds of mobile marketing strategies that you can try.
Successful are those who make the right choices at the right time. You
need to carefully choose the strategy which suits the nature of your
business, fits your budget and target the potential consumers. Here are
some of the different kinds of mobile marketing strategies. These mobile
marketing services are also offered by tech marketing. You can market
your services via these different mobile marketing platforms.
Mobile App Marketing
Mobile app marketing doesn’t mean to
create your own application for advertisement. It means the promotion of
your brand via application created by a third party and which is widely
used by the public. You can also create your own business app.
Marketing mobile apps is not a difficult thing today. There are
different channels through which you can do your work.
talking about mobile app marketing you can’t ignore the name of social
media platforms like Facebook, Instagram and Twitter. These apps were
not only created for the purpose of connecting people but they were also
meant to collect personal data of the people. The collected data
contain all the information about interests and disinterests of a user.
So whenever a company collaborates with these social apps such as
Facebook then they get access to that data which help them in targeting
the right audience. Mobile application marketing is approached by many
leading brand owners.
We help you in building the best mobile application marketing plan.
Mobile text marketing is considered as one
of the easiest and cheapest form of mobile marketing and mostly refers
to text messaging.
The company or brand owners collect the phone
numbers and other personal information such as names and location to
send personalized messages to people educating them about your brand or
product. This type of marketing help you reach people right away,
wherever they are.
However, one thing is to be kept in mind you
must not create bulky content for messaging which is ignored by most of
the people and they consider you as a fraud. So, create attractive,
unique and engaging content which compels the users to interact with
you. Mobile SMS marketing is a useful strategy to gather customers
In-Game Mobile Marketing
In-game mobile marketing is
another strategy which refers to the display of a brand advertisement on
the screen of a user while playing game. However, you need to think
carefully that whether or not this suits your business. In-game mobile
marketing doesn’t prove effective for every business. Moreover, too many
ad pop-ups on the screen of a user while playing a game may annoy him
and in this irritation, he may uninstall that game and switch to another
If the strategy is implemented rightly it may also help you
approach potential customers. Mobile game marketing is suitable for
targeting a certain kind of audience.
Mobile Paid Search
Search ads refer to the results which
appear on top of the search page when a user search about related
product. Mobile search ads are not much different from desktop search
ads. The difference is on a desktop screen approximately 10 results can
appear at a time while on a mobile screen there’s a capacity of approx 4
results to appear.
Now as most of the users are using smartphones
for search purpose so you need to create a mobile-optimized ad which
can appear well on the screen of mobiles. Therefore if you wish to
pursue mobile phone marketing then do check how your site appears on
mobile screens. Mobile users are only going to interact with you if you
have a mobile-optimized site.
Mobile Banner Advertising
This refers to the display of a
company ad on another application or website. The company whose ad is
being displayed has to pay according to any of the two methods that are
PPC (pay per click) and PPI (pay per impression). You have to choose
that site or application carefully on which your ad is being runto
attract the desired audience. Mobile CPA marketing is useful for small
business owners as it refers to pay the advertising party whenever a
particular action is triggered by the user.
Location Based Marketing
If you’re a restaurant owner or a
salesman then most likely the people accommodating nearer to your place
are going to interact with you. So location based marketing refers to
display of your ad on the screen of only those users who are present
nearby. Google traces the location of mobiles and displays the results
accordingly so this proves beneficial for both the company and
Mobile Marketing Strategies – Step By Step
the nature of your company and marketing campaign you’ve to build a
strong strategy to get fruitful results. Tech marketing is an
experienced mobile marketing company. Our strategist helps you build the
appropriate strategy according to the nature of your business. Here’s
how we build a strong strategy for both b2c and b2b mobile marketing.
It’s a systematic process and should be carried out in the following
1. Creation of Buyer Persona
You cannot proceed further if
you don’t understand your audience and customers. Therefore before
building a strategy first, you need to develop a buyer persona which
should contain all the required and necessary information about your
audience. You have to create a sketch or mind map of your customers like
what are their preferences, which things can attract them and which
factors can annoy them. Other then Google analytics you can also collect
such information via surveys and A/B testing. Stay tuned to mobile
marketing news and make useful changes according to the trending
If you’ve created your buyer’s persona rightly then it would help you greatly in further process. This step requires so much time and research so you can seek our help too.
2. Setting-Up Your Goals
If you don’t know what you want
to achieve then you’re never going to achieve that. You must have a
clear image of to-do list in your mind, that by the end of the campaign
what are the things you want to achieve. Observe the achievements of
prominent stakeholders, make careful analysis of your on-going projects,
observe the areas needing improvement, set your parameters of success
and work hard to achieve your goals. We help you turn your goals into achievements.
3. Doing Critical Analysis
See your campaign with the eye
of a critic. Find the areas which can be improved more and are seeking
your attention. This analysis and optimization requires a lot of
experience and knowledge our specialists can provide their services to
Things which must be taken care of include:
content must be optimized according to the mobile devices. It must be
engaging and friendly. For the sake of improving SEO, your site must be
Call to action buttons must be prominent and
clearly visible so that potential customers can interact with you right
away. It is considered as one of the important mobile app marketing
strategies to place the CTA button at the right place.
good communication relationship with your customers. Keeping their ease
in mind give they access to connect with you through any channel they
4. Mobile Metrics
Look into your mobile metrics
frequently. This helps you know how successfully you are preceding
towards your goals. If the pace of your success is slow then you can
make changes accordingly. We excel in monitoring mobile metrics and
suggesting further strategies to increase traffic on your site. Tracking
the record of your ongoing campaigns is an important mobile marketing
Mobile Marketing Agencies
Mobile marketing agencies are
firms which are contacted by the individual developers or multinational
corporations to seek help in their particular marketing task or to
manage the whole marketing campaign on their behalf. When you outsource a
third party to manage your mobile marketing campaign then you’re
actually doing mobile affiliate marketing.
Why should you take Services of Agencies?
If you contact a mobile marketing agency to get their services then here are some benefits of mobile marketing that you will get
chances of making mistakes as a newbie in business industry decrease by
leveraging years of experience of the agency executives
It will help you in producing instant results.
If you collaborate with a mobile app marketing agency your ROI rate will be much improved
may not have access to all the latest software and tools while
collaboration with a reputed agency can give you this benefit.
Attributes of Potential Mobile Marketing Agencies
are so many agencies offering mobile marketing services however the
challenge is to collaborate with the right one. Here are some main
qualities which must be present in an agency with which you want to
collaborate. Read mobile marketing magazines to know what’s going on in
the marketing world.
One who lacks good communication skills could
never be a good marketer. So whenever you ought to hire an agency notice
their communication skills. Observe how good are they in explaining
their motives and services. Read the reviews and testimonials of their
previous customers. If they respond you back timely and nicely then they
may prove a good choice. Mobile marketing automation had though solved
the problem of being responsive but still, people wish to be responded
by humans rather than robots.
Tech marketing will never disappoint you. We focus on building a strong relationship with our customers.
Credibility matters the most. Evaluate the
credibility of any mobile marketing agency before hiring. A thorough
search of the reviews of people and survey can reveal how reliable a
particular agency is. Before making any deal make sure that you trust
the right party because your success is going to be in their hands once
you sign an agreement. Avoid scams and frauds by keeping your eyes open
and don’t trust anyone blindly.
Our customer’s reviews can satisfy you, so you can trust our name.
Great talkers are not always great doers. Find the
one who knows how to fulfill the promises. Reviewing their client
history will help you know whether or not they are capable of producing
potential results. We apply the trending features such as mobile wallet
marketing and t mobile marketing to generate positive results.
Our accomplishments show that we have the potential to turn our promises into real achievements.
Best Mobile Marketing Practices
Here are some tips which
are considered as the qualities of leading mobile app marketing agencies
and we as an agency also practice all these tips.
Keep your Presentation Clear
One thing is to be kept in mind that mobile
screens are not large enough as desktop screens. If you create an ad
with too much content in it. It may seem fine on a desktop screen but
when a mobile user will see such ad crowded with words he may scroll
down without reading. So, keep your mobile marketing articles simple and
to the point. Try to explain your narrative as shortly as possible.
Most of the mobile users prefer to avail the
services which are located near to their residence so it is much
important now to optimize your site according to the location that is
your ad must display on those screens which are nearer to your place.
This increases the chances of getting contacted by the customers more
often. There is different mobile marketing software which help in
location based marketing.
Choose Appropriate Channel
To target the right audience you must know about
the audience you desire to target. According to the nature of your
business and interests and disinterests of your audience choose the
channel to market through. If you are marketing household products via
in-gaming ads then it is not going to work for you so chose the right
channel. Run your mobile marketing campaigns through channels which suit
Don’t over exaggerate your services. Stay honest
with your words and actions. Transparency is our key principle. We don’t
believe in hiding anything from our clients. Even if we are going
through some challenges we openly discuss them with our clients to build
a strong trust relationship and to avoid any sort of miscommunication.
Successful mobile marketing agencies always believe in showing their
true image to the people.
Experimenting with New Things
Going with the flow is not good always. To explore
new results you have to experiment with new strategies. Without
experimentations, you will never succeed in creating your unique and
separate identity. Sometimes you may also fail but success is for those
who have the confidence to make the right choices at the right time. It
is good to follow mobile marketing trends but sometimes you also need to
set your own new trends.
No one can make things work for you overnight.
This a time consuming and patience seeking process. You have to control
your nerves and patiently wait until the desired results are obtained.
Behind every success story, there is always a lot of hard work hidden.
So we believe in making consistent efforts until we achieve what we
Tech marketing comprise of staff with exceptional marketing
skills. We aim to let your site get the highest ranking on Google and
other marketing platforms. We target the audience through multiple
channels to spread your voice. We propose the best mobile marketing
solutions. Our professionals work hard to convert the viewers into
potential customers. Using the advanced innovations we provide our
clients with the best marketing solutions. Knowing the importance of
mobile marketing we help you create mobile optimized sites and ads. We
help you target the right audience. Our main aim is to turn all your
success dreams into real stories. We are dedicated towards our work and
diligently work for your progress and success. From SMS mobile marketing
to mobile marketing blogs we provide all the services.
Post Engagement Rate Increase
Page Engagement Rate Increase
Page Views In Average
We offer a bespoke analysis of your mobile marketing plan tailored
to meet business needs. Don’t miss out on a huge business opportunity –
Mobile First Design
We make sure a great browsing skill for all users with focused efforts on mobile and desktop.
We know the potential for mobile marketing for business success that’s why our mobile campaigns are based on accurate targeting.
We use a cross-channel approach that integrates various mobile channels including SMS mobile marketing campaigns.
Usama Sheikh is an online platform which helps you with all your marketing tasks. He comprises of technical expert which propose best marketing solutions. He is rising as an emerging star in the marketing world, he offer you with the most accurate and up-to-date data. Collaboration with him can increase the pace of your business growth!