There is a heating debate going in the marketing world that which
marketing technique is better inbound or outbound. Both approaches are
meant to drive new leads however both produce different results and
conversion rates. Before giving any final words it is important to know
that what is the difference between inbound and outbound marketing.
Outbound marketing is a traditional form of marketing which could be defined as:
“A marketing approach which is meant to spread your promotional messages to as many people as possible.”
is an interruptive mode of marketing that focuses on pushing your brand
advertisements to a large number of people without considering whether
or not the audience is interested in your product. B2b outbound
marketing is a one way communication approach where you are not
concerned with customer’s data you just aim to spread your brand message
among a huge audience.
Mediums for Outbound Marketing
Outbound marketers use mass
media marketing tools to send messages in bulk to a huge audience. You
can use the following tools for outbound marketing.
Pay per click ads
TV or radio commercials
Bulk email messages
Print ads, etc.
Benefits of Outbound Marketing
You can not say that
outbound marketing is completely out of fashion now and it offers no
benefits in today’s world. We still get clients who want to pursue
outbound marketing tactics. Some of the strengths of outbound marketing
are highlighted below.
Marketers still approach outbound marketing
tactics. They approach this tactic because they find it beneficial. One
of the important benefits of outbound marketing is, you can measure
your success ratio. You can estimate the impact of your advertisement
campaign on your sales. For example, cold calls either end with
acceptance or refusal. Outbound email marketing, Radio commercials, and
TV advertisements also let you know what effect they are leaving on your
If you are an expert, outbound
marketing can give you immediate results. This is a clear difference
between inbound and outbound marketing, you don’t have to remain patient
for so long to see the fruit of your efforts. As soon as your campaign
start, you’ll notice it’s effect on your sales. But you need to be very
experienced and skilled for such spontaneous results. We as a marketing
agency serve you for this purpose.
Inbound marketing is a terminology used for modern-day digital marketing. It could be defined as,
“A marketing approach which spread brand awareness and promotional content to highly specified and targeted audience.”
marketing is a pull technique rather than a push technique. Unlike
outbound marketing, you don’t force your messages to a large and
uninterested audience. Instead, your focus is to send messages to those
who seem interested in your product. It is a highly mannered and
professional approach which make both the parties (sellers and buyers)
happy. Inbound marketing agencies are functioning all over the world to
assist marketers. You have to seek permission from individuals before
sending them messages.
Mediums for Inbound Marketing
People nowadays search for
products on the internet before reaching the buying decision. People
them self reach you and your job is to educate them properly. You can
use several different mediums for inbound marketing. Some of the inbound
marketing tools are
Social media marketing
Benefits of Inbound Marketing
People are clearly
preferring inbound over outbound marketing there must be a reason. Tech
marketing has been functioning for 12 years and in this modern world,
our most of the clients want to approach inbound marketing tactics we
use best inbound marketing tools to produce effective results. People
approach inbound marketing strategy due to the following reasons.
Inbound marketing requires so much of your
efforts and patience but when it comes to money then it is quite
inexpensive. You need to put your blood and soul for starting the
campaign but you don’t need to spend a lot of money on this, no matter
which inbound marketing platform you are using. The process is time
consuming but it gives long lasting results. For this you don’t need to
worry, you can hire us to let your work done. We are among the emerging
inbound marketing companies. We diligently spend our time, efforts and
skills on your marketing campaign to uplift your business.
The best thing about inbound marketing
is its unintrusive approach. You don’t jump in people’s inbox randomly.
You approach those who are interested in your product. For this
personalized and targeted approach, you have many inbound marketing
software to assist you. It is a more wiser technique to contact
specified people. We as a marketing agency help you target the right
audience and send the right messages to the right people at the right
time. Our inbound marketing specialist are passionate, skilled and
enthusiastic to serve you rightly.
Cold calls give you access to a single
person. Your commercials and ads run on TV as long as you pay for them
so they are applicable for a limited time but inbound marketing
techniques such as articles and blogs remain there for lifetime.
Whenever people are in need of your product they can reach you. An
effort made once for b2b inbound marketing gives you long lasting
results. We help you create SEO optimized, unique and attractive content
which leaves a very good impact on your business. Our inbound marketing
services generate highly positive results. Inbound marketing automation
help you produce results without remaining online all the time. Many
free inbound marketing software have been developed for this purpose.
Increase in online transactions
Increase in organic traffic
Increase in mobile traffic
Outbound VS Inbound Marketing
You must not put yourself in
the debate of deciding which approach is better inbound or outbound.
You can’t mark the superiority of one over other. All it depends is on
the nature of your business. For some inbound marketing strategies prove
useful, while for others it fails to generate positive results.
Inbound is a pulling marketing technique while outbound is a
pushing tactic. It would be a biased opinion to say that one is better
than other. Neither inbound marketing is best nor outbound, the approach
which works for you is actually best. We as an inbound marketing agency
help you in targeting the potential leads. You can avail our inbound
marketing service for effective and positive results of your marketing
Usama Sheikh is an online platform which helps you with all your marketing tasks. He comprises of technical expert which propose best marketing solutions. He is rising as an emerging star in the marketing world, he offer you with the most accurate and up-to-date data. Collaboration with him can increase the pace of your business growth!